Internet businesses come and go with regularity. Online dating services are relatively easy to start and start up costs aren't that high. But ease of start up doesn't necessarily mean there is a well thought out business plan backing the business which is why many of the dating services fail after only a short time. The ones that have been around a few years have worked out the kinks, plus they have name recognition and a good reputation, making them good choices, but not necessarily the best choice for you. Take time to research the company itself before making a monetary commitment.
